Case study · Tourism & Safaris

Pride of Africa Adventures & Safaris

A custom WordPress website for an East African safari operator: searchable tours and destinations, quote requests and multilingual content for international travellers.

Screenshot of Pride of Africa Adventures & Safaris

01Client

Pride of Africa Adventures & Safaris is a safari operator offering tours across Kenya, Tanzania, Uganda, Ethiopia, Zanzibar and Seychelles, serving international travellers.

02Challenge

The business needed a website that could present a large and growing catalogue of safaris and destinations to international travellers, help each visitor find a suitable trip quickly, and turn that interest into quote requests the team could act on.

03Approach

Creative Bay designed and developed a custom WordPress theme together with a companion plugin that holds the site's content model and inquiry workflows, keeping content independent of the design.

Tours and destinations are structured content organised by country, safari type, duration and category, so the team can add trips without touching code and visitors can search and filter them. Quote and inquiry requests are saved in WordPress and emailed to the team, so no lead depends on email delivery alone.

04Services

  • Web design
  • Custom WordPress theme development
  • Custom plugin development
  • SEO setup

05Technology

  • WordPress
  • PHP
  • MySQL
  • JavaScript
  • HTML
  • CSS

06Features

  • Tour search find trips by destination, country, travel date and group size
  • Tours & destinations structured content with countries, safari types, durations and categories
  • Quote requests tour quote and inquiry forms saved in WordPress and emailed to the team
  • Group departures scheduled group departure listings
  • Safari planner a dedicated trip-planning page
  • Galleries photo and video galleries
  • Testimonials guest testimonials, with a page for guests to leave one
  • Team & review sites team profiles and links to external review platforms
  • Travel resources packing guide and policies & guides pages
  • Blog articles organised by topic and destination
  • Multilingual language switcher for international visitors
  • Contact options click-to-call, WhatsApp and email throughout the site

Live project

See it for yourself.

More work

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